Key Accomplishments:

	Worked directly with Oracle Corporation Investor Relations and leadership to create the web-based version of the Oracle Corporation annual report.
	Developed an online smoking cessation program as co-owner of CleanBreak Online, considered one of the most effective such programs in the world.
	Developed the Oracle Corporation Worldwide Asset Management System which ensured corporate standards were available and followed throughout Oracle worldwide. This system was recognized by ZD magazine.
	Designed and developed a corporate Artwork Bank to maintain the Oracle corporate brand, promote brand management and provide easy access for Oracle offices worldwide
	Created web-based Marketing program for Skycom LLC (national door to door direct marketing) based on Google and Overture including search engine optimization techniques, which increased online sales revenue by 30%.

Experience


Sole Proprietor of freelance web design, maintenance and optimization business focused on effective enhancement and management of corporate webs sites, as well as web design, e-marketing and optimization for small and medium sized businesses. Services offered range from web site design to more complex site solutions and e-marketing campaign design, content management, E-commerce, optimization, and database maintenance. Enhancement of client presence by ensuring brand integrity in all strategies and designs and increased marketing effectiveness via the most up-to-date optimization processes. Also responsible for building and maintaining long-term client relationships, identifying client needs, product and service development, identifying and managing resources and project teams, project management, and financial and administrative tasks. Identify and follow trends in the industry to increase technical proficiency, remain aware of new developments and build client knowledge.

	Support Fortune 500 companies marketing strategy by designing and implementing e-mail web blasts, web-based banner ads, creation of templates for standardization of marketing materials, and corporate website update and maintenance.
	Monitor and maintain e-commerce site for international needlepoint supply distributor including creating digital images of all materials, review and addition of event and marketing content. Utilize ShopSite software to continually update highly detailed retail database
	Led a team of designers and copywriters to create a web presence and search optimization strategy for well-established high-end Landscape architectural firm. The site was used as a client education tool as well as an organizational process for clients to determine which services are required and desired.
	Created and implemented an online marketing strategy for a national multi-level marketing company including site design and development, search engine optimization, and creation and maintenance of click-through online advertising campaign. Client receives monthly reports analyzing site effectiveness and campaign results. Immediate modifications are made to ensure site efficiency.
	Partnered with an international management consulting firm in design and creation of web presence including brand development, site architecture, and development of online marketing strategy, search engine optimization strategy and on-going review of site effectiveness.
	Created an online portfolio of thumbnail images representing a library of images for a well-known videographer and photographer. The site was designed to allow the thumbnail images to click to larger photographs for online sale. Ensured images were not usable for print to protect client's intellectual and artistic property.
	Designed and developed an online presence for a large scale contemporary furniture retailer including store history, furniture sampling and details. Ensured the integrity of the retailers brand identity while increasing customer awareness and sales.
	Created an online presence, web based retail store and catalog of products for a newly-formed health and wellness company. The site design incorporates the client's philosophy of health and wellness in both artistic design and site organization. Includes a shopping cart and organizational tools.

Based on the CleanBreak Smokers' Treatment Program, CleanBreak Online has been noted as one of the most effective smoking cessation programs in the world. Partnered with two well-known therapists to create an online experiential-based class augmented with reading, graphics, individual follow-up phone conversations, downloadable notes, homework assignments, chat rooms and member forums. Identify and present program to clients including managed care and insurance companies, develop and negotiate contracts, create marketing materials, and develop and implement customer service plans. Responsible for site maintenance and administration including client enrollment and billing and technical support for all customer sites.

	Partnered with co-owners of CleanBreak, Inc to review all aspects of smoking cessation program and adapt to online program including determining online session length, relevance of the material and additional support vehicles to augment the sessions.
	Designed, developed and implemented online site and technology, partnering with a technology vendor for tech support. Hired illustrator to develop graphics integrated into site design.
	Created and reviewed contractual agreements between CleanBreak Online and clients. Developed marketing strategy and materials in conjunction with CleanBreak Online partners.
	Determined and implemented on-going technology strategy, updates, requirements and budgets.
	Developed and implemented customer enrollment process and oversee day to day operations.

	Designed, developed and maintained the Oracle Corporate Artwork Bank, which housed the Oracle Corporate Brand including all marketing assets such as logos, marketing material templates for company brochures, business cards, PowerPoint slides and other marketing materials. Ensured the site was secure and operational 24/7, responsible for global accessibility of all Artwork Bank content, ensured all new content was uploaded and available immediately to the Oracle global community.
	Designed the Oracle Corporation Worldwide Asset Management System which ensured corporate standards were available and followed throughout Oracle worldwide. Designed Intranet based website which allowed each department could load and maintain their marketing materials for easy access and internal maintenance. Designed the site and collaborated with the developers to create the templates. Designed data model. Recognized by ZD magazine as an innovative idea with an excellent return on investment for Oracle.
	Designed and produced the web-based Oracle Corporation Annual Report for '96, '97, '98. Worked directly with Oracle Investor Relations, CEO, leadership and print design team to ensure that the annual report met all business objectives and corporate goals while also meeting all cost expectations and time deadlines.
	Worked directly with the Vice President of Public Relations to design, develop and implement the first public relations website for the company. Interviewed internal clients to identify and prioritize needs, developed project plan, hired and oversaw team including copywriter and developer. Supervised all aspects of site development and ensured customer satisfaction and site usability.

	Designed and developed Oracle Context, a web site for an in-development portal tool which provides real time synopses and summaries for text heavy content. Worked with internal and external product development teams and CNN to define need and develop site, communications plan and implement the site.
	Worked as a designer on product development teams for internal and external product development to design icons and other elements for electronic formats
	Worked with a team including copywriters, developers and designers to implement corporate standards on brochures, advertising and other corporate marketing materials. Ensured integrity of Corporate Brand in each piece and worked to have all marketing materials meet stated objectives and corporate goals, while meeting time and cost deadlines.

	Worked as designer on product development teams to design the 'about this product' screens and other product information screens for external and internal products.
	Developed icons and other graphic elements for in-development products as part of project teams.
	Worked as needed as designer on cross functional product and other corporate teams to ensure brand integrity and identity was protected.

	Worked as designer for start-up web development firm designing sites for companies such as Select Comfort and additional small and medium-sized companies.
	Designed and developed web sites, registered domain names, complete search engine submissions and customer service contact for clients.

Technical Skills

	Photoshop, Illustrator, Dreamweaver, Fireworks, HTML, CSS, Bbedit, Javascript, QuarkXpress, Microsoft Word, Excel and PowerPoint
	E-Commerce Software including: ShopSite, Hassan Cart and Account Manager Pro
	Web and CD-Rom interface design, information management, technology and production process with sound understanding of data modeling, programming languages, and development environments
	Macintosh and Window environments

	Data structure, computer graphics, information systems design, semantics and design

Professional/Civil Activities and Honors

Western Art Directors Club, 3rd Place
Member, American Institute of Graphic Arts (AIGA)
Member, Computer Human Interaction (CHI)
Tennis (USTA National Ranking)
Running (Leukemia Team in Training Marathon, 1998)

Education